Hiring a Word of Mouth Marketing Company

There is a lot of buzz today around word of mouth marketing. Many companies offering many different types of what they consider word of mouth. This article is my opinion of what to do and what not to do.

Let us this at the different forms you can choose from. There is company blogging. Here you can decide on whether to blog or not for your company. Be careful here what you decide and who you listen to. There are companies like Brains on Fire and their main character Spike Jones who are pushing developing what they call movements or as I like to call it fantasy land. They do not really explain what they mean by a movement but focus on not developing a project or campaign. This is unnerving as they are in a very hard to explain area of return on investment. My opinion is to avoid hiring a company like Brains on Fire. Sales are obviously important and make pretend land is something a company can not risk.

Ultimately you want to build your brand and the best way to do that is working with a branding agency or marketing company. But if word of mouth marketing is something you think you must have consider some more things.

You can use YouTube, twitter, social networking like Facebook and many other marketing tactics. You really need to choose the one that is right for you. Remember the biggest investment in most of these marketing tactics is time. Do you have the time to dedicate to any of these?

Viral marketing is also something that many individuals and large corporations are really developing. This means you develop a video in hopes that it will be placed throughout the Internet on blogs and websites. The more people that put your video on their site the better you do.

Then there are some companies that have many users signed up and you send them a product. They then tell their friends about your product and report back to the buzz company. Be careful on the motives of the buzz people on this one. Most of these buzz people are in it for the free stuff and will say and do almost anything to remain a buzz person.

Right now one of the best tactics you can do is setting up a blog on Wordpress. This will open up the lines of communication between you and your target market. The key here is to be open an honest. If people leave a negative response use that to your advantage by learning from it and responding back to the user.

Blogging can be a slow process so do not worry about whether people are commenting or not. Many people read but never comment.