The Importance of Great Website Content

Mark Etinger

When it comes to developing a strong SEO presence for your site, there are a number of different ways to attack the situation. Improving URL structure, performing quality linkbuilding and optimizing your META tags are all effective tools used by businesses that want to reach the top of Google and Yahoo.

But when it comes to getting top search results AND turning your business into a real web presence, there is no substitute for outstanding website content.

Website content refers to articles placed strategically on your website and use keywords and phrases that are relevant to your target audience.

Why is content so important?

There are a number of reasons why website content is so important to search engine optimization, including:

* Google loves expert content. Gone are the days when you could simply load up your landing pages with the same keywords over and over again. It’s 2009 and Google has gotten WAY too smart for that. Now, the search spiders look for relevant, authoritative content that actually means something to those who read it. A volume of articles about your industry go a long way toward jumping you up in the ranking.

* Relevant keyword placement. Article content is the ideal place to implement the keywords you believe people are using to find your business. Get enough well-placed keywords in your content and you’ll be heading for the front page of the search results in no time!

* Building your reputation. Every compelling article you add to your site builds your reputation as an authority. People will find these articles via search, and then stay at your site for an extended period of time. If you’ve got the right conversion elements in each article, it can result in additional leads or sales.

What NOT to do with your website SEO content

Creating and implementing solid SEO content is a mixture of art and science. Getting this synthesis wrong will lead to frustration and a lack of good search performance.

Here are some things NOT to do with your articles:

* Don’t plagiarize. Copying and pasting article content from other sites that have a higher ranking than you may seem like a good idea, but it will actually have an adverse effect on your organic search standing. Google “hates” duplicate content and you’ll quickly be branded a sketchy, unethical player in the online world.

* Don’t cut corners. While it may be tempting to simply throw some short, remedial keyword-loaded articles online and call it day, don’t fall into that trap! The articles that Google responds to the best are those long-form, authoritative pieces that really get into detail about their subject matter.

* Don’t try it yourself. SEO content development is a skill-and-trade. Understanding how to strike the perfect balance between keywords and content is something that the professional SEO writers do every day – and they do it well. Work with a search engine marketing company that offers SEO content development as part of the package.

Ajax Union is your marketing and business development partner – a comprehensive agency with an emphasis on customer service that takes the time to get to know its clients and their industries. From search engine marketing to full-on business development planning, Ajax Union is your single-source for identifying new markets, gathering qualified leads and increasing sales. For more information, visit www.ajaxunion.com today.